User first
Demand before code
Every phase ends with real user data, so each next investment is backed by evidence.
Services Product Development
From idea to a product people actually want.
We validate before we build. Five phases, one team, and the same lean method we use for our own products.
Most products don’t fail on the build. They fail because nobody wanted them.
That’s why the user is at the centre of every step. We prototype and test cheaply first, and only invest heavily once the demand is proven.
Five phases.
Join at any of them.
- Phase 01
- 1 month
Find the idea worth building.
Your team wants to launch a new digital product but is stuck in ideation. We map the customer segment, its pains and gains, and narrow down the ideas with the best odds.
How we do it
- Understand goals, audience and competitors
- Analyse market data and trends
- Turn insights into testable hypotheses
What you get
- Customer discovery interviews
- Personas and target groups
- Problem statement and value proposition
- Simple product visualisations
- Burner brand, if needed
- First pitch deck
- Phase 02
- 2–4 months
Prove the demand before you pay for it.
Without a demand test, you risk a product that sounds good but doesn’t work. We put the idea in front of real users and measure whether they convert.
How we do it
- Launch a standalone test brand with a real web presence
- Generate first leads via Meta and LinkedIn
- Run web-based smoke tests and sales pitches
- Validate personas through CTR and conversion
What you get
- One or more validated solution concepts
- Sign-ups or pre-sales as KPI
- Business model KPIs
- Minimum Viable Powerpoint (MVPP)
- Phase 03
- Scope-based
Build the core. Nothing more.
We act on what the tests proved and build a cost-efficient MVP with the essential features and a strong UX/UI, ready to scale when it needs to.
How we do it
- Click dummies and screen designs
- Early tests with the target audience
- Focused build of the core product
What you get
- Clickable prototype
- UX/UI design
- Audience test results
- Production-ready MVP
- Phase 04
- 6–9 months
Launch on numbers, not gut feeling.
Lean, KPI-driven marketing and fast micro-campaigns. Only what proves traction gets budget. We start as your product team and hand over step by step.
How we do it
- Lean marketing with clear KPIs
- Micro-campaigns, tested and iterated fast
- Shipping the functionality users actually need
What you get
- MVP in market with first customers
- Initial product team from Emporion
- Gradual handover to your growing team
- Phase 05
- Ongoing
Grow with the data.
As your user base grows, design and features need to follow. We set up the channels to spot problems early and turn feedback into better UX.
How we do it
- Find drop-off points with GDPR-compliant tracking
- Track, report and prioritise
- Test and improve the UX/UI continuously
What you get
- Tracking setup
- Drop-off analysis and reporting
- Continuous UX/UI testing
- Improved designs
Why it works.
Lean
Lighter than an in-house team
Skills, network and insights of a full product and marketing team, without building one first.
Studio
We build our own products too
Brand, web and growth sit in the same team. Nothing gets lost between agencies.
Products we helped build
All projectsMOTHER
Coming soon
Schlau Sanieren
Coming soon
“I really liked Emporion’s iterative approach to digital product development. Working with them, we thought about and learned a lot about our own processes.”CDVO, Aareon AG
Questions, answered.
Do we have to start with Research?
No. If you already have validated insights, we can join at Test or Develop. In a short intro call we look at where your product stands and pick the right entry point.
Can you work with our in-house team?
Yes. We often start as the initial product team and hand over roles step by step as your team grows.
What does a project cost?
It depends on the phase and scope. Every phase is planned and quoted on its own, so you only commit to the next step.
More disciplines
Got a product idea?
Let’s test it.
Alexander KuchtaCo-Founder & Managing Partner