Product thinking
Brands built for products
We design identities that work in interfaces, not only on business cards.
Services Branding & Corporate Design
Brands as clear as the products behind them.
Strategy, identity and design systems for companies that build digital products. Made by a studio that lives with its own brands every day.
A logo is not a brand. A brand is every touchpoint, working together.
We start with what you stand for and who you talk to. Then we design an identity that works on a pitch deck, a product screen and a billboard alike.
Four steps.
One clear brand.
- Step 01
- 2–3 weeks
Know what you stand for.
Workshops with your team and a close look at your market. We find the position only you can own.
How we do it
- Stakeholder workshop
- Market and competitor audit
- Audience and customer insights
What you get
- Brand positioning
- Competitive landscape
- Brand values and personality
- Step 02
- 2–3 weeks
Put it into words.
We turn the position into a story and a language your team can use from day one.
How we do it
- Brand story and messaging
- Naming, if needed
- Tone of voice
What you get
- Brand strategy
- Messaging framework
- Name and claim, if needed
- Step 03
- 4–6 weeks
Make it visible.
Two to three creative directions, tested with real people. The strongest one becomes your identity.
How we do it
- Creative directions
- Audience tests of the directions
- Refinement of the chosen route
What you get
- Logo and visual identity
- Typography and colour system
- Imagery and iconography
- Key visuals
- Step 04
- 2–4 weeks
Make it usable everywhere.
Everything your team needs to apply the brand consistently, in print and in product.
How we do it
- Guidelines and design system
- Templates for daily work
- Rollout support
What you get
- Brand guidelines
- Design system and component library
- Templates for decks, social and docs
- All source files
Why it works.
Tested
Directions, not guesses
We test creative routes with your audience before we commit to one.
Studio
Brand, web and product in one team
Your brand goes live on your website and product without a handover gap.
Brands we built
All projectstomorrowmensch_
Coming soon
MOTHER
Coming soon
“I really liked Emporion’s iterative approach to digital product development. Working with them, we thought about and learned a lot about our own processes.”CDVO, Aareon AG
Questions, answered.
How long does a branding project take?
Most projects take 10 to 16 weeks from first workshop to final guidelines, depending on scope.
Do we get all source files?
Yes. You receive all logo files, templates and design source files.
Can you only design a logo?
We can, but a logo alone rarely solves the problem. We usually recommend at least a short positioning workshop first.
Do you also do naming?
Yes. The legal trademark check should be done by your lawyer before you commit to a name.
More disciplines
Ready to sharpen your brand?
Let’s talk.
Alexander KuchtaCo-Founder & Managing Partner