– Step 1: Create a burner brand
Developing a brand with a real-world web presence, to make people believe in our test.
– Step 2: Initial lead generation (FB, LinkedIn)
Finding people who are your prototype user to interview them and understand their problem.
– Step 3: Create web-based smoke tests / sales decks
Platform to further validate product idea that contains tests for KPI validation
– Step 4:Validate personas & value propositions
Using the LP with additional goals in conjunction with CTRs and Conversion rates to drill down on target group
– Step5: Analysis
Draw conclusions from data and interpret them in the products context