Testing
Using seamless prototyping and smoke testing to ensure your idea’s viability
Problem
Without testing to see if demand exists for your digital product, you may invest in a typical “sounds good, doesn’t work” solution.
Opportunity
Using proven methodologies, we make accurate determinations to see if real users will convert.
Action
Our testing approach hinges on 5 key elements:
– Step 1: Create a burner brand
Developing a brand with a real-world web presence, to make people believe in our test.
– Step 2: Initial lead generation (FB, LinkedIn)
Finding people who are your prototype user to interview them and understand their problem.
– Step 3: Create web-based smoke tests / sales decks
Platform to further validate product idea that contains tests for KPI validation
– Step 4:Validate personas & value propositions
Using the LP with additional goals in conjunction with CTRs and Conversion rates to drill down on target group
– Step5: Analysis
Draw conclusions from data and interpret them in the products context
Deliverables
One or more validated solution concepts using sign-ups or pre-sales as KPI. Tests are conducted using Landing Pages as well as state-of-the-art marketing tools focusing on testing willingness to pay.
We are also extracting indicative KPIs for your business model creation. We get you MVPP* ready!
*(Minimum viable Powerpoint)
Get in touch!
Alexander Kuchta
Co-Founder & Managing Partner