Test
Test
Using seamless prototyping and smoke
testing to ensure your idea’s viability
Using seamless prototyping and smoke testing to ensure your idea’s viability
Problem
Without testing to see if demand exists for your digital product, you may invest in a typical “sounds good, doesn’t work” solution.
Without testing to see if demand exists for your digital product, you may invest in a typical “sounds good, doesn’t work” solution.
Opportunity
Using proven methodologies, we
make accurate determinations to
see if real users will convert.
Opportunity
Using proven methodologies, we
make accurate determinations to
see if real users will convert.
Time frame
Time frame
2-4 months
Deliverables
Deliverables
One or more validated solution concepts using sign-ups or pre-sales as KPI for your business model creation. We get your Minimum Viable Powerpoint (MVPP) ready!
Action
Action
Validate the assumptions, iterate and test user acceptance
1.
Create a
burner brand
Create a burner brand
Develop a brand with a real-world web presence, to make people believe in our test.
2.
Initial lead generation (FB, LinkedIn)
Initial lead generation
(FB, LinkedIn)
Finding people who are your prototype user to interview them and understand their problem.
3.
Create web-based smoke tests / sales decks
Create web-based smoke tests / sales decks
Platform to further validate product idea that contains tests for KPI validation
4.
Validate personas & value propositions
Validate personas & value propositions
Using the LP with additional goals in conjunction with CTRs and Conversion rates to drill down on target group
5.
Analysis
Analysis
Draw conclusions from data and interpret them in the products context