Smoke testing,
test for user traction


You know your target audience and believe you have identified their needs, yet there is a big question mark in terms of user acceptance?


We will validate the assumptions, iterate, test user acceptance.

Our Task

Smoke testing, Prototyping, test for user traction

– Step 1: Create a burner brand​
Creating a believable brand that’s not taken with a basic CD. Goal: reduce chance of people not clicking because offer looks unprofessional.

– Step 2: Initial lead generation (FB, LinkedIn)​
KPIs: CTR, Signups

– Step 3: Create web-based smoke tests / sales decks​
Platform to further validate product idea that contains tests for KPI validation​

– Step 4:Validate personas & value propositions
Using the LP with additional goals in conjunction with CTRs and Conversion rates to drill down on target group

– Step5: Analysis
Draw conclusions from data​ and interpret them in the products context


One or more validated solution concepts using sign-ups or pre-sales as KPI. Tests are conducted using Landing Pages as well as state-of-the-art marketing tools focusing on testing willingness to pay.

We are also extracting indicative KPIs for your business model creation. We get you MVPP* ready!
*(Minimum viable Powerpoint)