Launch & Scale
Launch & Scale
Considering every aspect of your launch campaign to maximize your potential
Problem
Executing a strategic launch plan is essential to bolster your digital product’s chances of success.
Executing a strategic launch plan is essential to bolster your digital product’s chances of success.
Opportunity
We use micro-campaigns, trend analysis, user insight, concept tests, and marketing stratagems during the
launch cycle.
Opportunity
We use micro-campaigns, trend analysis, user insight, concept tests, and marketing stratagems during the
launch cycle.
Time frame
Time frame
6-9 months
Deliverables
Deliverables
We build an MVP that functions as a base for further product development and get first customers. We support you in iterating your product as your intial product team. Our goal is to gradually transition roles to your team as it grows.
Action
Action
Create an MVP, test key metrics, validate scalability and provide you with an intial startup product team
1.
Lean Marketing methods
Lean Marketing methods
We use a KPI driven marketing that doubles down on things that work. It lives and breathes with traction and necessary testing, which solves questions about functionality and user acceptance.
2.
Micro-Campaigns that are delivered and iterated quickly
Micro-Campaigns that are delivered and iterated quickly
We never invested much time into campaigns or products we didn‘t validate. We broke these campaigns in mini-projects, tested them and commited to those which showed traction.
3.
Provide the necessary functionality
Provide the necessary functionality
We deliver first results within weeks and iterate toward an optimal campaign based on hard numbers. Before there has only been a gut feeling – now we are finding real answers.