Muro
Muro
Smart interior for your office space
What is Muro?
What is Muro?
Muro assists you to furnish your workplace including the office, reception area, waiting room, and more. Users can see a room preview with selected furniture inside.
Project Goal
Project Goal
Smart interior shopping for business owners
Smart interior shopping for business owners
We try to create an online interior experience which saves time and effort for business owners to shop for their office furniture.
Challenge
Challenge
Finding furniture that match the current interior style of the office might require a lot of time and effort from business owners. Hiring an interior design company might cost more than being viable for SMEs or startups. A quick and easy way to get recommendations and previews of how the furniture would match the colours of the current space without having to engage in cost-intensive manual work needs to be found.
Market analysis
Market analysis
We found benchmarks for this service including interior design companies and online furniture stores. As of now, none of these existing services allow users to preview the combination of the furniture to their brand in quick ways.
Opportunities
Opportunities
1.
Preview sets of the furniture
Preview sets of the furniture
Preview the furniture in the current office’s style helps users to make decisions quicker. They can see if the furniture fit their brand.
2.
Short process x easy checkout
Short process x easy checkout
With concise information and clear/intuitive UI, users can move towards checkout easily
Welcome to
Branding
Branding
Logo & Name
The name comes from a mixture of German words Möbel (furniture) and Büro (workplace).
Typography
Font : Lora (Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Font: Open Sans (Paragraph)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Color palette
We have chosen a clean and reduced color palette that does not interfere with different furniture styles.
MVP
MVP
Mix & Match feature
Users can select the type of office space they want to furnish (eg. consulting room, waiting room reception and etc.). Muro will recommend a set of furniture for the room. Users can also customize walls and floor colour to see if the current furniture set matches their current office colours. The combination can be saved to the user’s profile for later viewing.
User profile dashboard
Saved combinations and saved pieces of furniture can be viewed here, as well as other details including order details.
Cart
Homepage
Catalog page
Operational Challenges
Operational Challenges
Offering furniture to the end customers requires either an intricate network of partners or is considerable ops heavy. Muro is a service which could be structured in two ways:
1. Relying solely on referral earnings while outsourcing the logistics to external partners. Muro, therefore, becomes a shopping assistant for office furniture. However, considerable revenue streams only emerge when entering adjacent verticals (financing, insurance, etc).
2. Integrating much more of the business vertical and engaging not only in finding furniture but also in selling them. While offering more control over the user journey and gaining more revenue potential this venue is much more operational and capital heavy.
Do you think you may be able to leverage an unfair advantage in this field? Get in touch and let's co-create!
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