Harna
Harna
Online rental service from art-galleries to your space
What is Harna?
What is Harna?
Harna helps you find art pieces for your home, office, lobby and other indoor spaces. It offers a door-to-door delivery and a variety of subscription programs to perfectly fit your need.
Project Goal
Project Goal
Improve art rental experience on the German market
Improve the art rental experience on the German market
We try to create an online experience that allows users to rent art for their space without concern for time and budget.
Challenge
Challenge
Finding the perfect art pieces to display in your home or office can be a tedious and time-consuming process. You would have to visit several galleries and browse through a limited collection of art, bring the pieces back home or wait for them to be delivered and installed. Wouldn't it be nice to have an online service that lets you pick out art pieces you love within a couple of clicks and rent them for as long as you desire, rather than owning them? Totally flexible and on-demand, without any commitment, just like your favorite movie streaming service.
Competitors analysis
Competitors analysis
We explored businesses in the German market that offer online services for renting and purchasing art by comparing the online experience of each competitor. Our evaluation elements include desktop and mobile experience, features offered, accessibility, user flow, navigation, brand identity, and tone of voice.
Opportunities
Opportunities
1.
Short process x easy checkout
Short process x easy checkout
With concise information and clear/intuitive UI, users can move towards checkout easily.
2.
Friendly & chic brand’s personality
Friendly & chic brand’s personality
A minimalistic, yet engaging UI that serves as an unbiased platform for the art to pop out and speak for itself. Bringing a modern museum/art gallery experience to your device.
Welcome to
Welcome to
Branding
Branding
Logo & Name Exploration
Final logo & name
Color Palette
Reduced color palette is used because we don’t want to outshine the art pieces.
MVP
MVP
Operational Challenges
Operational Challenges
Sourcing and categorizing arts are not easy. Harna would need an expert who can connect the service to art galleries and artists. Selected art pieces need to be in the price range that is acceptable for Harna's users while still making a profit for Harna. Logistics of the art pieces need to be well designed and prove the safety of the art pieces that they would never be damaged for the next rent. Speaking of delivery, logistics are key and need to be fast, cheap and safe.
Do you feel like you can mount the operational challenges and provide an unfair advantage? Get in touch and let's co-create!
Explore other case studies
Explore other case studies
Muro
Smart interior for your office space